Lead Generation: What Works Best?
Designing a product or service and setting up a website is only half the battle. Once you’ve launched your online storefront, you’ll have to figure out how to direct customers to your website and convince them to buy your product. In sales terms, this is known as “lead generation.” Here are some of the best ways to generate leads for your business.
Offer a Coupon
Everyone wants to feel like they’re getting a deal. If you offer a coupon or discount, you could attract the attention of customers who don’t want to pay full price. The fact that the discount is available for a limited time creates a sense of urgency, making customers want to place an order so they don’t miss out. You might be selling your products at a cheaper price, but the increased sales will likely help make up for the cost.
Launch an Email Newsletter
When you get someone to sign up for your email newsletter, you’re essentially getting free advertising indefinitely. Encourage customers to sign up for your newsletter as soon as they enter the website. To do this, you can offer a coupon for anyone who signs up. You’ll be able to generate leads by sending news and advertisements right to their inbox.
Buy Social Media Ads
Millions of people scroll social media every day. You can’t reach millions of people at once, but you can use social media ads to attract hundreds or thousands of people in a single day. Many social media platforms like Facebook and Instagram have built-in advertising services that allow you to customize your plan, upload your ad and market your business to people in your area. You’ll be able to reach leads that didn’t even know your business existed.
Partner With Influencers
People look to influencers to tell them what to buy. If you partner with popular influencers, they can post advertisements on their social media feeds that reach tens of thousands of followers. To generate even more leads, you can offer a referral link that gives new customers a discount when they sign up. It’s a great way to find new customers and make your brand appear even more legitimate.
Reaching new potential customers doesn’t have to be complicated or expensive. Keep these ideas in mind when you’re ready to develop your digital marketing and lead generation strategy. Diamondhead Marketing can help you get started.