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Positive Steps for Your Business During the Pandemic

Jan 15, 2021 | Business Growth

Imagining a world without COVID-19 is an endeavor that many individuals and businesses allocate a decent amount of energy to these days. However, for now, the pandemic is a reality. Still though, these unfavorable circumstances do not have to squash your business. Employing appropriate methods, whether for sales funnels or lead gen, can point you in a fruitful direction. Try some of the steps below to get started in the right direction.

Revamp Your Website

If business is a bit slow, you can put that extra time toward revamping your website. For example, in the event that your SEO strategies are dated, now is the time to utilize new methods for digital marketing and other related tasks. You might consider how your targeted ads could work together with content marketing and lead gen to create a more robust online presence. These changes can benefit you now and after the pandemic ends.

Add Popular Features

The way that consumers shop has changed as a result of COVID. More people are making purchases online, and plenty of shoppers are interested in delivery and curbside pickup. Whether you’re looking for success with Realtor leads, a small eatery or an art supply shop, you can add features that customers seek. You might offer delivery for a limited time, or you may allow customers to pick up supplies for projects at the curb.

On your website, you should also let interested parties know about the COVID protocols that you’re following. Consumers today are often looking for businesses that make safety a priority.

Connect With Customers

Many people are feeling isolated and lonely during this pandemic. As you’re working with Diamondhead Marketing on ad management, also discuss ways to engage your followers more through social media posting. Depending upon the nature of your business, you might want to offer virtual events, or you may have the ability to create giveaways. A strong social media presence provides followers with a platform to stay connected with you and with one another.

Another step to take here is to ensure that you’re answering messages sent through social media in a timely fashion. Acknowledging when customers contact you can help them feel validated in these troubling times.

Continuing to conduct business throughout the pandemic may seem challenging, but doing so is certainly a possibility, especially with the use of some helpful tips.

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