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The Power of Social Media in Marketing

Jan 29, 2021 | Social Media

Social media is fun for connecting with friends and family. Even better, it’s a great place to build your business.

Go Where the People Are

Why is social media posting a valuable tool? The top reason is that it’s where you’ll find a ready audience. Many Americans visit social media channels every day. If you’re not maintaining an online presence, then you’re missing out on a golden opportunity to engage those people.

Build a Brand Image

Don’t limit your digital marketing efforts to just one social media service. Diversifying will help you cultivate a unified brand image. While you don’t need to post the same things on every channel, each account and your website design should share a similar look that conveys your brand’s ideals through colors, logos and other style elements.

As potential customers interact with your marketing media across various channels, they’ll start to build a mental idea of what your company is all about.

Target Ads to the Right Audiences

While a unified approach to social media design is a smart way to develop your brand image over time, it’s not the only way to catch attention. Advertising is a time-honored means of generating new customers. More so than with other forms of media, ads posted online can be targeted to the exact user demographic that you’re trying to reach.

Your goal is to identify your target audience. Then, you can use social media platforms’ built-in tools to aim your advertisements at the exact right people. There’s a cost involved in targeted ads, but you’ll often find that the investment pays off. Even better, a marketing agency like Diamondhead Marketing can help you make the most of online ad management.

Generate Leads

By offering engaging content on your social media channels, you can turn views into leads. Customers appreciate getting special deals or freebies as thanks for following your accounts. Other lead gen ideas include placing your contact information in a prominent spot, engaging customers in polls and discussions, and creating exclusive groups for your top fans.

They may not know it yet, but customers are waiting on social media to discover your company. It’s time to show them what you have to offer.

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